Who Is the Hero in Your Company’s Messaging?
TL;DR Your product is not the hero in your marketing. Your buyer is. Technical founders lead with specs because that’s how engineers are trained. It’s a translation problem, not a
Blog Posts
Read up on what is going on in the world of sales, marketing, and business. Our passion is to bring you the most relevant, useful information to help you grow your business.
Your Customers Are Asking AI What to Buy. Here’s How to Be the Answer
A procurement manager types a question into ChatGPT: “What industrial torque tool handles high-cycle applications at volume without retorquing?” It answers. It names specific product categories. Sometimes it names brands.
Your AI Doesn’t Know Your Business (Yet) — Here’s How to Fix That
The reason AI output feels generic isn’t the tool. It’s what you’re not giving it. Here’s how to build the context that changes everything. You’ve tried the AI tools. You’ve
The Messaging Gap: Why Your Best Features Are Costing You Sales
Most physical products companies have a marketing problem hiding in plain sight. Here’s how to fix it. Physical products companies invest enormously in engineering. Years of iteration, precision manufacturing, rigorous
SEO, GEO, AIO, LLMO: The Marketing Acronyms Your Competitors Hope You’ll Ignore
The Marketing Acronyms Your Competitors Hope You’ll Ignore You face a changing search landscape where familiar practices are being renamed to fit an AI era. Industry voices such as Ryan
Best Data-Driven Practices for Conversion Rate Optimization and Personalization
Are you leaving money on the table with your current conversion rates? Do you want to improve conversion rates? In today’s digital world, using data-driven personalization and conversion rate optimization
Unlocking the Power of Conversion Rate Optimization (CRO): Strategies for Success in 2024
As we step into 2024, the digital marketplace continues to evolve, and with it, the necessity for robust conversion rate optimization (CRO) strategies is more paramount than ever. In a world where
Mastering User Personas: Unleashing buyer personas for Powerful Physical Products Marketing
Imagine unleashing buyer personas for physical products so vivid and spot-on that it feels like a living, breathing customer whispering directly into your product team’s ear. Picture a target audience no
Market Research: Dying Art or Evolving Practice?
In today’s rapidly changing business landscape, market research plays a pivotal role in helping companies understand consumer behavior, identify market trends, and make informed decisions. However, with the advent of new
What’s the difference between SEO, SEM, SMO, SMM?
The world of internet marketing is vast and dynamic, with various strategies and acronyms that might seem confusing at first glance. In this comprehensive guide, we will delve into the
Is it time to update your Personas?
In a previous post we talked about Personas, why they are important and how to create them. Now you might be thinking, now that I’ve got my personas figured out,
Marketing Personas: Get More Orders
Marketing Personas – is it worth the effort to create them? To create a persona, you start with understanding who your customers and prospects are and where they like to