What is Digital Marketing?
The world sure is crazy right now! As we work through this tough period, many business owners are trying to figure out how to stay alive when you can’t meet with people in person. We have all jumped on Zoom calls, but it is not the same.
Now we have heard for a few years that digital marketing is the future. But what is digital marketing?
Wikipedia defines digital marketing as “. . . the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.”
Ok, so it is my company website.
Well, that is one part of it but not everything involved in digital marketing. At INO Solutions we also include:
-
Social media channels
-
Search engines
-
Email promotion
-
Paid advertising on the internet
- And more
So digital marketing is marketing but done on the internet.
Before 1990, we would think of print media like newspapers or magazines, radio, TV, billboards. These were the tools used by marketers to tell people about their products and services. Since then it has become easier and cheaper to promote using digital marketing tools. And often, companies could reach many more people at a lower cost.
Now that we have limited ability to meet in person with our customers, digital marketing is even more important. Many people have internet access and you can still reach them even while they are not out in public.
To make the most of digital marketing you need to develop a plan to communicate your company’s value. Let them know how you can help them.
But where do you start? We recommend you start with this three-step plan:
- Find out where on the internet your customers like to be. Are they on Facebook or do they find your products or services by searching Google?
- Tell them how your company can help them. What problem do you solve? How does that benefit them?
- Learn how to use the tool(s) where your customers are. Facebook is very different than Google search. Pinterest is different than Instagram or YouTube.
If you would like to know more, we are here to help. Sign up for our newsletter to keep up to date on all things digital marketing.
If you want to talk with us about your digital marketing needs you can contact us here.