Most physical products companies write content for buyers who already know what they want. That worked when search meant blue links. It does not work when the answer comes from AI.
This checklist gives you 25 specific fixes across four areas: content and messaging, technical foundation, AI search presence, and external authority. Work through it once and you will know exactly where your site stands and what to fix first.
No spam. Just the checklist.
Is your messaging losing you deals?
Your product is better than the competition.
But if your buyers can’t see that — on your site, in your follow-up, from your sales team — you’re losing deals you should be winning.
Seven questions. Three minutes. Find out exactly where the specs-to-connects gap is costing you.