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product messaging score

Most physical products companies are losing deals they should win. The product is solid. The engineering is there. But the message leading into every conversation is built for an engineer, not a buyer.

The Product Messaging Score is a 3-minute, 7-question assessment that tells you exactly where your messaging stands. You’ll get a score, a plain-language read on what it means for your business, and a clear picture of where deals are slipping through the gap between your specs and your buyers.

Enter your email below to take the assessment and get your results. Your score comes back immediately, and we’ll send a copy to your inbox so you can share it with your team.

your product is better than the competition

your messaging might not be

Is your messaging losing you deals?

Your product is better than the competition.

But if your buyers can’t see that — on your site, in your follow-up, from your sales team — you’re losing deals you should be winning.

Seven questions. Three minutes. Find out exactly where the specs-to-connects gap is costing you.